The Challenge of Remaining Innovative: Insights from Twentieth-Century American Business

The Challenge of Remaining Innovative explores innovation as a complex phenomenon that may be organizational as well as technological, that operates both within firms and across the broader economy, and that involves matters not only of research and development, but also of marketing, design, and government relations. The contributors explore two main themes: the challenge of remaining innovative and the necessity of managing institutional...

• Format: Hardcover
• Language: English
• ISBN: 0804758921
• ISBN13: 9780804758925
• Release Date: March 2009
• Publisher: Stanford Business Books
• Length: 368 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.0" x 6.4" x 9.1"