The Certainty Principle: How to Guarantee Brand Profits in the Consumer Engagement Marketplace

by Amy Shea and Robert Passikoff

Book Overview

"Consumer engagement" may be the most used phrase of this new marketing century, yet brands still struggle with how to define it, let alone actually achieve it. But any definition needs a starting... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1438935420
• ISBN13: 9781438935423
• Release Date: December 2008
• Publisher: Authorhouse
• Length: 216 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"