The Case Study Handbook: How to Read, Discuss, and Write Persuasively about Cases

by William Ellet

Book Overview

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook," William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

• Format: Paperback
• Language: English
• ISBN: 1422101584
• ISBN13: 9781422101582
• Release Date: April 2007
• Publisher: Harvard Business Review Press
• Length: 288 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.7" x 7.3" x 9.3"