The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues

by Peter a Wish and Peter A. Wish

Book Overview

If you ask candidates and campaign strategists for the keys to a successful campaign, they say logistics like fundraising, poll numbers, and grassroots.

These answers aren't wrong, but they overlook an equally important ingredient to victory: making an emotional connection with voters. If voters don't connect with you, they won't vote for you. Our brains are hardwired to bond with others through stories and nonverbal cues. Yet, when...

• Format: Paperback
• Language: English
• ISBN: 1544507275
• ISBN13: 9781544507279
• Release Date: February 2020
• Publisher: Lioncrest Publishing
• Length: 314 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"