The Campaign: The Art of Local Politics as Learned from the Cross-Dresser, Cookie Baker, Sugar Slammer, and Other Lecturers

by Evan Mandery

Book Overview

The Campaign is a close-up look at the paranoid, frenzied, oppressive, and exhilarating world of modern political campaigns--a universe where truth is fungible and moral conviction a mere asset, like good looks or personal wealth. Corporeal restraints do not exist. People regularly become things they are not.Evan Mandery, research director on Ruth Messinger's doomed challenge to Mayor Rudy Giuliani, offers a behind-the-scenes look at political campaigns...

• Format: Hardcover
• Language: English
• ISBN: 0813366984
• ISBN13: 9780813366982
• Release Date: September 1999
• Publisher: Basic Books
• Length: 416 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.3" x 9.3" x 6.3"

Customer Reviews

Great perspective on NYC politics

I loved this book. It almost feels like you're in the middle of the mayoral campaign. If you're a political junkie, this is a great book to read.

Excellent View for Inside a Campaign

As someone who makes his living on political campaigns, I found Mandery's book factually correct and engrossing. His descriptions of the priorities campaigns set, decisions made, and the insiders view are articulate and well delivered. While he uses one campaign as a case study, in fact what he describes takes place in almost every professionally run campaign. Mandery opens up the sausage factory where candidates are made. If you are interested what goes into that production, this book is a must read.

It's Oscar-riffic!

I loved the cover. How did Mandery draw all of those characters onto the book jacket? Very impressive!

A riveting and witty firsthand account of modern politics.

In his literary debut Mandery delivers a unique and thoughtful rumination on the machinations of a modern political campaign. With the fresh perspective of a campaign neophyte and his considerable skills of lawyerly analysis, Mandery offers a refreshingly honest chronicling of the 1997 New York mayoral race. Mandery's razor-sharp wit adds zip and readability to a topic lesser authors have consistently made bland. Mandery asserts that the book is about modern political campaigns in general, and only "incidentally about the 1997 mayoral campaign." Indeed, his position as research director for the Messinger campaign affords the reader a fascinating insider's view of the nuts and bolts of a political campaign at the end of the twentieth century. We are privy to all of the key players, the sometimes-stilted decision-making process, strategy sessions, various private letters between campaigns, focus group sessions, and the research operations. We are even told how much the famous political consultants are paid (it will make you consider a career change!). At each step of the way Mandery offers his insightful analysis of campaign maneuvers and press coverage. He asks the commonsense questions that any thoughtful outsider might ask. His logic is consistently solid, systematically and lucidly cutting through the muck of political "spin" to reveal the truth of the matter at hand. Though he often wonders aloud whether he can possibly be objective given his position, Mandery scores points for his even-handed critique of both sides. Perhaps more importantly, and most interestingly, Mandery brings into high relief the cast of characters involved -- the men and women who eat, drink and sleep politics, whose lives move from one campaign to the next. From his boorish campaign manager Jim to colorful rival Sharpton and hilarious longshot Menendez, Mandery describes real characters to rival any of fiction's most entertaining. As Mandery himself might agree, 'you can't make this stuff up.'

A must read for the informed citizen

This book is the most insightful book about the nature of the modern campaign I have ever read. As a professional campaigner I know this from first hand experience. Here is a chance for the citizen to peel back the veil and view the inner workings of the campaigns that, in so many ways, choose our officials and shape our nation.The great thing about the book is that much of it is universally true and important. The issues that Mandery writes about from fundraising, to polling, to the dangers of ethnic politics, to the motivations of the press are as true in the high-flying campaigns of Bill Clinton as they are the failed campaign of Ruth Messinger. The mayoral campaign is, in many ways, simply an entertaining backdrop to a thoughtful guide of the ins and outs of American politics.That said, the book offers particular insights into the mind of the Mayor who would be Senator. New Yorkers in general and reporters in particular would do well to sit up and take notice before the coming election.Mandery has a superb lucid writing style. The text brings to bear Mandery's unique perspective combines the laser like analysis of a Harvard lawyer with the ironic sense of humor of one of New York City's hottest amateur stand up comedians. Mandery brings to life a host of characters that range from the entertaining to the downright bizarre that will keep you turning pages even though we all know how it ends.