The Buying Impulse And How To Lead It...

By William Francis Barnard

Book Overview

""The Buying Impulse And How To Lead It"" is a book written by William Francis Barnard in 1920. The book explores the psychology of consumer behavior and the factors that influence people's buying decisions. Barnard argues that understanding the buying impulse is essential for marketers and salespeople to succeed in their professions. He delves into the different types of buyers and the motivations behind their purchases. The author also provides practical advice on how to lead and influence the buying impulse, including the use of advertising, salesmanship, and merchandising techniques. Overall, ""The Buying Impulse And How To Lead It"" is a valuable resource for anyone interested in understanding the psychology of consumer behavior and improving their sales and marketing skills.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1166914925
• ISBN13: 9781166914929
• Release Date: September 2010
• Publisher: Kessinger Publishing
• Length: 44 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"