The Buying Impulse And How To Lead It (1920)

by William Francis Barnard

Book Overview

The Buying Impulse And How To Lead It is a book written by William Francis Barnard in 1920. The book is a comprehensive guide on how to influence the buying decisions of consumers. Barnard discusses the psychology behind consumer behavior and how businesses can capitalize on it to increase sales. He also provides practical advice on how to create effective advertising campaigns, how to price products, and how to merchandise goods to appeal to consumers...

• Format: Paperback
• Language: English
• ISBN: 1120732441
• ISBN13: 9781120732446
• Release Date: November 2009
• Publisher: Kessinger Publishing
• Length: 44 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"