The Business Policy Game: Player's Manual

by Richard V. Cotter and David J. Fritzsche

A game which requires readers to develop a set of objectives and strategy to guide their operation of simulated firms, then implement the strategy in a simulated environment. Readers implement the strategy by making tactical decisions in finance, management and marketing.

• Format: Paperback
• Language: English
• ISBN: 013099359X
• ISBN13: 9780130993595
• Release Date: January 1991
• Publisher: Prentice Hall
• Length: 187 Pages
• Weight: 1.10 lbs.