The Business of Sports

by Scott R. Rosner and Kenneth L. Shropshire

Book Overview

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by today's sports business leaders. It... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0763726214
• ISBN13: 9780763726218
• Release Date: April 2004
• Publisher: Jones & Bartlett Publishers
• Length: 816 Pages
• Weight: 2.80 lbs.
• Dimensions: 1.6" x 7.1" x 9.0"

Customer Reviews

Get this.

This excellent book, in fact, probably the best book on the sports business I've read (which is about 12-15 for some perspective). My only wish is that the text would be updated but with post the year 2000 data and statistics. In this book many of authors cite that the NBA is the most financially successful league, obviously correct if your looking at the numbers from the 90's (as I write this, March 2010, the NBA is $400 million in the RED). Finally a text explains the why and how it came to be sports franchise owners and their leagues can legally get away with violating just about every antitrust statute; there is even a real world example of mezzanine finance included in this book. Some discussion about the issues regarding sports accoutning, but not enough in my opinion. This book has just almost everything you NEED to know about pro and even semi-pro sports, along with their respective histories. Not as in depth as a compendium but not as superficial as a survey, written and put together in a traditional "review" style text. Several authors several topics taken from their previous works contribute to this text, making some of the articles biased where others are pretty neutral towards the subject matter. Mostly it reads relatively dry and slightly academic, but with the amount of detail and research analyzed, its ok w/me; this book is not meant to be a "pop-economics" text. 5 stars for detail, accuracy, relevancy (its easy to over lookout dated data when a) you can do your own contemporaneous data research and supposition and, b) see beginning of sentence). Also, its very nice for the price ($68 at time of writing). NOTE: One last thing, this book does not concern itself with sports torts or player contracts/representation laws.

Good Guide into Sports Finance

I had to get this book for my grad school sports finance course. Had alot of interesting info. for sports marketing/finance topics.. good book to have as reference for those looking to get into sports marketing careers.

On time service

Didn't need to wait forever to get book and it came in in awesome condition!

A great resource for anyone interested in this field

This book is great for anyone who has an interest in learning more about the business of sports. The authors have created a resource that gives important information in an interesting format. The content is extensive and yet easily read. I highly recommend it. This is an ambitious undertaking and I will be curious to see what they do next.