The Business of Public Relations

by E.W. Brody

Book Overview

This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. In addition, the book presents a practice management model for application in both corporate and counselor settings; develops this...

• Format: Paperback
• Language: English
• ISBN: 0275926494
• ISBN13: 9780275926496
• Release Date: February 1987
• Publisher: Praeger
• Length: 342 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"