The Business of Marketing Research

by Marco Vriens, Douwe Rademaker, Rogier Verhulst

Book Overview

The Business of Marketing Research presents readers with a highly practical approach to marketing research. The text familiarizes readers with foundational knowledge and skills, features ample practical examples and anecdotes from LinkedIn and many other well-known companies, and is steeped and grounded in academic rigor.

The opening chapter introduces readers to the discipline through discussion of the marketing research industry, the marketing...

• Format: Paperback
• Language: English
• ISBN: 1516542770
• ISBN13: 9781516542772
• Release Date: August 2020
• Publisher: Cognella Academic Publishing
• Length: 330 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.7" x 8.0" x 10.0"