The Business of Ethnography: Strategic Exchanges, People and Organizations

by Brian Moeran

Book Overview

Can an anthropologist help us understand the world of business?Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's...

• Format: Hardcover
• Language: English
• ISBN: 1845201949
• ISBN13: 9781845201944
• Release Date: February 2005
• Publisher: Routledge
• Length: 238 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"