The Business of Design 2e: Balancing Creativity and Profitability

by Keith Granet

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually...

• Format: Hardcover
• Language: English
• ISBN: 1616899980
• ISBN13: 9781616899981
• Release Date: June 2021
• Publisher: Princeton Architectural Press
• Length: 224 Pages
• Weight: 2.15 lbs.
• Dimensions: 1.0" x 8.3" x 10.1"