The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy

by カーリー・アドラー, Marc Benioff, Carlye Adler

Book Overview

All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In The Business of Changing the World, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits.

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• Format: Hardcover
• Language: English
• ISBN: 0071481516
• ISBN13: 9780071481519
• Release Date: September 2006
• Publisher: McGraw-Hill Companies
• Length: 304 Pages
• Weight: 1.42 lbs.
• Dimensions: 1.1" x 6.4" x 9.2"

Customer Reviews

A whole new way of thinking...

Sometimes you really need to hear another perspective to help clarify your own view of the world. This text, with its myriad of viewpoints, gave me a boost of energy as I set out to analyze my organization. Job well done.

The Business of Changing the World

Business as usual will be the undoing of capitalism. This book should be mandatory reading for all executive officers and shareholders. The thoughts illuminated in Marc Benioff's book provide a blueprint for corporate citizenry and social responsibility.

There is hope after all!

In a world riddled with corporate scandals and corruption, this book provides a completely refreshing point of view. It is expertly written and provides invaluable insight. Fantastic!

Truly inspiring! A Must Read!

This book has totally inspired both me and my sister. My sister started her own business last year, and she has been trying to think of an effective way to give back to the community. Until reading Benioff's book, I thought one would have to wait until the company was more financially secure. But, his "one percent model," which states that 1% of time, equity and product can be directed towards philanthropy, is a terrific - and manageable - way for her small shop to become an instrument of change. She is putting this plan into effect ASAP. Not everyone can be Bill Gates, but we can certainly play a part!

Inspiring...

It is inspiring to see that so many CEOs are focused on more than just the bottom line. Many REALLY DO give back to their communities (outside of PR photo opps with a big check!). Doesn't matter if you work at a small boutique or multi-national business, I think this book will give you insight into what works - and what doesn't - when it comes to corporate philanthropy. It's like sitting down to dinner with 20 CEOs and picking their brain. Each chapter is essentially a case study. A quick easy, feel-good read that actually might do this world some good.