The Business of Brands

by David Muir, Jon Miller,  , et al.

This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470862599
• ISBN13: 9780470862599
• Release Date: October 2004
• Publisher: Wiley
• Length: 286 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"