Managing Biotechnology: From Science to Market in the Digital Age

by Francoise Simon and Glen Giovannetti

A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1119216176
• ISBN13: 9781119216179
• Release Date: October 2017
• Publisher: Wiley
• Length: 320 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"