The Business of Belonging: How to Make Community Your Competitive Advantage

by David Spinks

Book Overview

A tactical primer for any business embarking on the critical work of actively building community.--Seth Godin, Author, This is Marketing

This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft.--Nir Eyal, bestselling author of Hooked and Indistractable

The rise of the internet...

• Format: Hardcover
• Language: English
• ISBN: 1119766125
• ISBN13: 9781119766124
• Release Date: March 2021
• Publisher: Wiley
• Length: 208 Pages
• Weight: 0.88 lbs.
• Dimensions: 1.1" x 6.1" x 9.1"