Business Marketing Course 2e

by David Ford, Lars-Erik Gadde, Ivan Snehota

The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student...

• Format: Paperback
• Language: English
• ISBN: 0470034505
• ISBN13: 9780470034507
• Release Date: October 2006
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.6" x 7.5" x 9.2"