The Business Guide to Selling Through Internet Auctions: How to Implement a Structured Marketing Plan for Selling to Consumers and Other Businesses

by Nancy L. Hix

Internet Auctions started as small online flea markets but have now become serious, full-scale marketing channels. Businesses of all types, from one-person start ups to big names like J. C. Penny and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1885068735
• ISBN13: 9781885068736
• Release Date: January 2001
• Publisher: Maximum Press (FL)
• Length: 320 Pages
• Weight: 2.07 lbs.
• Dimensions: 1.1" x 7.1" x 9.0"

Customer Reviews

Some of the best Ebay advice available is hidden here

After reading a review of this book on AuctionBytes I reviewed it in our library and just scanning the index I then decided to buy my own copy. Nancy L. Hix is an experienced instructional writer and it shows in her books. She obviously knows the Ebay business in and out and gives timeless advice of the like of which I have not seen in other even more current books. I researched her Ebay name and she is a powerseller ie knows the online auction business. In this book she actually gives examples of good and bad descriptions and gets you into the heads of your customers. She talks about where to get things to sell and how to make it look appealing You get an idea of what bidders want to see. Even though some of the "how to use the site" information is outdated the book is well worth it even if you pick up a used copy. Nancy L. Hix needs to update this book and keep on writing. I would like to see more textbook type books from her since her style is so easy to learn from.

Great Resource for eBay Sellers

This book is the best guide for online auction sellers out there, and I've seen most of them. Many authors seem afraid to mention independent sites & services, but Nancy points out some terrific resources for sellers. Her screen shots of Web sites make it visually appealing. You can really tell this book was written by someone who sells herself, there are lots of "insiders" tips and tricks. My only complaint: that the publisher has not updated the book since it first came out - some of the services have closed up shop, and eBay Stores are not covered.

THE internet auction survival tool.....

Internet auctioning has changed tremendously over the last couple of years. To say this book is a DEFINITE *MUST HAVE* if you want to make a successful living selling using the online auction format - would be an understatement.Details on every aspect of the process - featuring information on ALL the current auction formats are contained in this book. From perfecting online photos and digital images to customer service - this is definitely the insiders tool of the trade. Ms. Hix has covered every little detail......I would equate this book as the "bible" for internet auctioning.

Outstanding Informative Guide to Internet Auctions & More

This is an OUTSTANDING guide not only to Selling over the Internet and in auctions but also Buying. It contains tons of informative web sites to help obtain information needed to make the most of your Auctions. Nancy L. Hix has done a wonderful job of providing a step by step guide for consumers and businesses. It has every thing you need to know, weather you're an expert seller or just starting out. In this EASY TO USE book you can go from never selling on the Internet to earning that extra cash we all need. This guide has it all, from covering the basics of understanding your browser to linking auction sites to web pages. All written in easy to understand terms with photos to show you how things can and should look when done properly. With this book there is no need for those expensive "How To" books. This book is the best investment you can make when looking for information on Internet sales and auctions. A must have for anyone planning to sell in on line auctions or planning to start an on line business. My hats off to Nancy. Thanks for putting out a book that is both understandable and informative.

A Can't-Miss Book for Internet Sellers

If I were running a business seminar on auctioning any quantity of products through online auctions, I'd use "The Business Guide to Selling Through Internet Auctions" by Nancy L. Hix as the supporting textbook. I'd encourage students to follow her seven-step auction marketing plan to the letter. I wish such a seminar had been available to me when I had a garage full of surplus items from a discontinued family business. I came close to chucking them into the trash when a friend suggested that I sell them on the Internet. "Online auctions are hot," she told me.Not sure how to enter the online auction scene, I picked up a few books hoping to learn the tricks of the trade. One of them was Hix's book. After browsing through the table of contents and index, I almost returned the other books. Hix's is the only book I need! Whether I succeed or not is up to me, of course, but Hix provides a seven-step selling plan that will make it difficult for me to fail. In her easygoing conversational style of writing, she covers such things as exploring my target market, studying how my competition operates, deciding what payment options to offer, and dozens of ways to get more visitors to my auction listings. She advises me to find the right auction site for my products and provides a valuable list of auction sites other than eBay. Chapter 11 was invaluable for me, since it deals with being an independent auction seller. She even offers advice on handling problem users. I'll be ready!It's obvious that Hix knows the online auction process inside and out and did a tremendous amount of research. She cites many real-life examples from folks who make their living selling on eBay and other auction sites. If they can do it, so can I. I used some of Hix's HTML tips to format my descriptions. My first batch of auctions closed a few days ago and I earned a nice profit from them! I can't wait to list more. This book is perfect for all sellers, great and small.