The Burger King

by James W. McLamore and Jim McLamore

Book Overview

Essence: Co-founder and first CEO of Burger King, Jim McLamore, recounts the entrepreneurial journey of an international fast food chain and offers a message to today's budding entrepreneur. This book... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070452555
• ISBN13: 9780070452558
• Release Date: January 1997
• Publisher: McGraw-Hill Companies
• Length: 286 Pages
• Weight: 1.52 lbs.
• Dimensions: 1.2" x 6.3" x 9.3"

Customer Reviews

The Burger King in Brazil

I would like to know if the book "The Burger King" will be available in Brazil, in portuguese. Thanks

A Must-Read For Any Entrepreneur

This book unfolds to you the making of a billion-dollar chain store. It shares with you the vision of the author and a dream of a restraurant business. I was deeply moved by how hard Jim has worked when his first two restaurants were starting out, and not even have time to spend with his new-born children. This is very true for any new entrepreneur who is thinking about opening a new business...make the commitment.