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Hardcover The Bullhearted Brand: Building Bullish Restaurant Brands That Charge Ahead of the Herd Book

ISBN: 0990615529

ISBN13: 9780990615521

The Bullhearted Brand: Building Bullish Restaurant Brands That Charge Ahead of the Herd

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Format: Hardcover

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Book Overview

The statistics are infamous with anyone in the industry-newbie or veteran. Many restaurants never make it past year one, and even less make it to year five. But why? What's are the causes of such high rates of failure? While one can argue for one cause or another, the truth is that it's rarely one thing that causes failure. Instead, it's usually a perfect storm of multiple causes that lead to a failing business model. It's my belief, that most,...

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