First my biases: I'm a Canadian by birth who once lived just a couple of miles from the Bronfman house in Regina. I now live in the NYC suburbs and stood marvelling at the Seagram bldg on Park Ave only 2 weeks ago. In the interim, I've been a consumer market researcher and Seagram has been a client off and on for more than 10 years. I'm also more than a bit interested in booze. Given the above, I find this book tremendously...
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