The Branding of MTV: Will Internet Kill the Video Star?

by Paul Temporal

There have been few brands that have made such a massive impact on the world stage in such a relatively short time-frame as MTV. It is a household name and virtually all young people, regardless of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470822716
• ISBN13: 9780470822715
• Release Date: June 2008
• Publisher: Wiley
• Length: 250 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.4" x 9.0"