The Branding of MTV: Will Internet Kill the Video Star?

by Paul Temporal

There have been few brands that have made such a massive impact on the world stage in such a relatively short time-frame as MTV. It is a household name and virtually all young people, regardless of whether they have access to television, have heard of it. It is a name associated with youth and music and all areas in which the two are involved. It has dominated the market space in the category of music television since its inception and looks like...

• Format: Hardcover
• Language: English
• ISBN: 0470822716
• ISBN13: 9780470822715
• Release Date: June 2008
• Publisher: Wiley
• Length: 250 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.4" x 9.0"