The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership

by David S. Nichols, David Taylor, David S. Nichols

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 workouts that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques...

• Format: Hardcover
• Language: English
• ISBN: 0470686197
• ISBN13: 9780470686195
• Release Date: May 2010
• Publisher: Wiley
• Length: 264 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 7.4" x 9.3"