The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want

by Anna Simpson

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1137351810
• ISBN13: 9781137351814
• Release Date: March 2014
• Publisher: Palgrave MacMillan
• Length: 190 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.8" x 5.7" x 8.5"