The Brand Glossary

by Interbrand

Book Overview

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1403998094
• ISBN13: 9781403998095
• Release Date: January 2006
• Publisher: Palgrave MacMillan
• Length: 141 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.3" x 9.0" x 10.5"