The Brand Flip: Why Customers Now Run Companies and How to Profit from It

by Marty Neumeier

Book Overview

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap,...

• Format: Paperback
• Language: English
• ISBN: 0134172817
• ISBN13: 9780134172811
• Release Date: July 2015
• Publisher: New Riders Publishing
• Length: 160 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.2" x 5.4" x 8.0"