The Brand Called You for Financial Advisors

by Peter Montoya and Tim Vandehey

A guide to Personal Marketing for Financial Advisors. "The Brand Called You" is chock-full of marketing strategies, methods and specific how-to steps to build an irresistible personal identity that... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0967450608
• ISBN13: 9780967450605
• Release Date: October 1999
• Publisher: Peter Montoya & Tim Vandehey
• Length: 207 Pages
• Weight: 1.05 lbs.

Customer Reviews

oh man

I read this book based on the recommendation of a friend, and let me tell you it pretty much changed my life. Unfortunately I had to give the book back to that friend, so I actually went on-line and bought my own copy. I don't know of any other word to describe my feelings after reading it except for inspiring. Mr. Montoya's broad-based and down to earth approach to marketing yourself is so simple and riddled with common sense; I'm surprised I hadn't read anything like it before. I've read many books like this, but after reading this one I'm inspired, and that says a lot for a lazy bum like me. I hope Peter writes another one in case I lose the incredible drive he's already created.

Marketing 101! A great and useful reference.

I hadn't really thought much about marketing. Then, a friend suggested that I read "A Brand Called You." This book was one of the greatest investments that I ever made. It was like I had hired a fulltime marketing, advertising, and public relations staff to promote myself. I put the book to work for me and have seen an immediate impact. This is a reference that has changed my career.

A Must Have Guide Book

As a freelance marketing professional, I'm always reading something about marketing. But rarely does a book come along that makes sense to my clients. Not only did "The Brand Called You" teach me about personal marketing (which is a relatively new concept), it teaches the clients who can't afford my services how they can do it themselves step-by-step. Financial services people, healthcare professionals, Realtors -- even freelance marketing professionals -- will find this book an amazing resource in their careers.

GREAT IDEAS FOR THE SERIOUS MARKETER

I have to disagree with the negative review of this book. The fact is, it's written for financial advisors who are READY to spend thousands of dollars on marketing their practice, because that's what it takes to build a business. And if you're going to make that kind of investment, this is an excellent, detailed guide to how to do it right. As for the ads for the author's agency, so what? If they're a good resource, I'm glad to know about them.

Great book for marketing "Personal" businesses

Although this book is targeted to financial planners, as a software programmer I found lots of good ideas to apply to my business, which requires the personal touch.The authors lead you through creating a unique positioning statement and into a recommended marketing plan that combines several proven techniques that work for financial planners.I'd say that 80% of their techniques would work for businesses like mine... that are primarily 1 -10 person businesses and have a strong owner influence. The book is well written and easy to read. I can think of no negatives on the book. The authors consult on this subject as a profession. They present a plan for marketing your business that should be fairly easy to follow. Most people will find that marketing ideas are easy to find, but hard to implement... because most of us are too lazy or too busy. I think the marketing methods presented by these authors have been selected because they are relatively (everything is relative) easy to do. For example, they use a special form of postcards. The postcards are pre-printed with a certain kind of grahpical look (you'll have to read the book to get the secret method). Then you just take the postcard stock down to the Jiffy Print and get this month's message printed on to them. That means you only have to write a paragraph or two each time you mail them out (recommended monthly).All of their techniques have been analyzed from this "time saving" point of view. I think this really adds value to the book -- as most of us don't have lots of time.If you go to their web site, you'll find they have a seminar for financial planners. I might sign up, if they don't mind computer guys being there.Any one with a personal business should be able to translate the ideas presented here to their business type. I highly recommend this marketing book. Another book on this subject is the one by Tom Peters, and that is harder to read given his eclectic writing style. But I'd still recommend Peter's book also. They come in a set of 3 related books.