The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors

by Margo Berman and Robyn Blakeman

Book Overview

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0742555518
• ISBN13: 9780742555518
• Release Date: July 2009
• Publisher: Rlpg/Galleys
• Length: 224 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"