The Book of Business Awesome/The Book of Business Unawesome: How Engaging Your Customers and Employees Can Make Your Business Thrive/The Cost of Not L

by Scott Stratten

Book Overview

UnAwesome is UnAcceptable.

The Book of Business Awesome is designed as two short books put together--one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome...

• Format: Hardcover
• Language: English
• ISBN: 1118315227
• ISBN13: 9781118315224
• Release Date: August 2012
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.4" x 9.3"