The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns

by Margo Berman

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how...

• Format: Paperback
• Language: English
• ISBN: 0765646587
• ISBN13: 9780765646583
• Release Date: July 2016
• Publisher: Routledge
• Length: 208 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.5" x 6.8" x 9.6"