The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne

by W. Chan Kim, Renée A. Mauborgne, Renée Mauborgne

Book Overview

The best of W. Chan Kim and Ren e Mauborgne's articles on blue ocean strategy, all in one place.

The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Ren e Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place...

• Format: Paperback
• Language: English
• ISBN: 1633692744
• ISBN13: 9781633692749
• Release Date: February 2017
• Publisher: Harvard Business Review Press
• Length: 224 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.9" x 5.5" x 8.2"