The Best of Branding: Best Practices in Corporate Branding

by James R. Gregory

A compilation of results from more than 1,000 companies on what works, what doesn't, and why. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071403299
• ISBN13: 9780071403290
• Release Date: October 2003
• Publisher: McGraw-Hill Companies
• Length: 224 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.1" x 9.3"