The Behavioral Economics of Brand Choice

by Gordon R. Foxall, Victoria K. James, Jorge M. Olivera-Castro, et al.

Preface Brand Choice in Behavioral Perspective The Substitutability of Brands Behavior Analysis of Consumer Brand Choice: A preliminary analysis The Behavioral Ecology of Consumer Choice: How and what do consumers maximize The Behavioral Economics of Consumer Brand Choice: Establishing a methodology The Behavioral Economics of Consumer Brand Choice: Patterns of reinforcement and utility maximization Patterns of Consumer Response to Retail Price Differentials...

• Format: Hardcover
• Language: English
• ISBN: 0230006833
• ISBN13: 9780230006836
• Release Date: June 2007
• Publisher: Palgrave MacMillan
• Length: 292 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.9" x 5.8" x 8.7"