The Behavioral Economics of Brand Choice

by Gordon R. Foxall, Victoria K. James, Jorge M. Olivera-Castro, et al.

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.

• Format: Hardcover
• Language: English
• ISBN: 0230006833
• ISBN13: 9780230006836
• Release Date: June 2007
• Publisher: Palgrave MacMillan
• Length: 292 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.9" x 5.8" x 8.7"