The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management

by 50Minutes.fr

The key to portfolio management This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time. In 50 minutes you will be able to: - Analyze the activities in your business portfolio and identify the role they play in the business as a whole - Sort these activities into the four categories of the matrix: stars, question marks, cash cows and...

• Format: Paperback
• Language: English
• ISBN: 2806270022
• ISBN13: 9782806270023
• Release Date: September 2015
• Publisher: 50minutes.com
• Length: 40 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.1" x 7.8"