The Battle to Do Good: Inside McDonald's Sustainability Journey

by Bob Langert and  

Book Overview

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for...

• Format: Hardcover
• Language: English
• ISBN: 1787568164
• ISBN13: 9781787568167
• Release Date: January 2019
• Publisher: Emerald Publishing Limited
• Length: 280 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.9" x 6.2" x 9.2"