The Basics of Media Writing: A Strategic Approach

by Scott A. Kuehn and Scott A Kuehn

Book Overview

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall...

• Format: Paperback
• Language: English
• ISBN: 1506308104
• ISBN13: 9781506308104
• Release Date: January 2017
• Publisher: CQ Press
• Length: 568 Pages
• Weight: 2.40 lbs.
• Dimensions: 0.8" x 7.4" x 9.1"