The Basics of Media Writing: A Strategic Approach

by Scott A. Kuehn and Scott A Kuehn

Book Overview

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew...

• Format: Paperback
• Language: English
• ISBN: 1506308104
• ISBN13: 9781506308104
• Release Date: January 2017
• Publisher: CQ Press
• Length: 568 Pages
• Weight: 2.40 lbs.
• Dimensions: 0.8" x 7.4" x 9.1"