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Hardcover The Base of the Pyramid Promise: Building Businesses with Impact and Scale Book

ISBN: 0804791481

ISBN13: 9780804791489

The Base of the Pyramid Promise: Building Businesses with Impact and Scale

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Format: Hardcover

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Book Overview

As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve-and, increasingly, are demanding-better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its...

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