The Bare Bones Introduction to Integrated Marketing Communication

by Robyn Blakeman

Book Overview

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

• Format: Hardcover
• Language: English
• ISBN: 0742555402
• ISBN13: 9780742555402
• Release Date: December 2008
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 312 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.0" x 6.0" x 9.1"