The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More

by Jeffrey L. Cohen, Kipp Bodnar, Jeffrey Cohen

Book Overview

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers...

• Format: Hardcover
• Language: English
• ISBN: 1118167767
• ISBN13: 9781118167762
• Release Date: January 2012
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.90 lbs.
• Dimensions: 1.0" x 6.2" x 9.1"