The B2B Agenda: The Current State of B2B Marketing and a Look Ahead

By Fred Wiersema

The B2B Agenda lays out the dominant issues facing companies operating in business-to-business markets that are being reshaped by commoditization, innovation, global growth, new rivals and shifting... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0988548801
• ISBN13: 9780988548800
• Release Date: November 2012
• Publisher: Institute for the Study of Business Markets
• Length: 66 Pages
• Weight: 0.45 lbs.
• Dimensions: 11.0" x 0.1" x 8.5"