The Attention Value of Advertisements in a Leading Periodical, an Experiment in Measuring the Relati

by George Burton Hotchkiss

Book Overview

This book presents an experiment conducted to measure the relationship between the attention value of advertisements and the price of a leading periodical. It provides insights for marketers and advertisers on the effectiveness of advertisements in different types of periodicals.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the...

• Format: Paperback
• Language: English
• ISBN: 1022008943
• ISBN13: 9781022008946
• Release Date: July 2023
• Publisher: Legare Street Press
• Length: 34 Pages
• Weight: 0.14 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"