The Attention Merchants: The Epic Scramble to Get Inside Our Heads

by Tim Wu

Book Overview

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a...

• Format: Hardcover
• Language: English
• ISBN: 0385352018
• ISBN13: 9780385352017
• Release Date: October 2016
• Publisher: Knopf Publishing Group
• Length: 416 Pages
• Weight: 1.57 lbs.
• Dimensions: 1.5" x 6.2" x 9.3"