The Artist's Guide to New Markets: Opportunities to Show and Sell Art Beyond Galleries

by Peggy Hadden

A practical guide discussing alternative means by which artists can build or expand their careers beyond the gallery market. Ideas are given on selling art to clients most artists would not think of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1880559757
• ISBN13: 9781880559758
• Release Date: January 1998
• Publisher: Allworth Press
• Length: 237 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"

Customer Reviews

Excellent Read

I started reading this book and did not put it down until it was done. Although some info is outdated, it is an excellent read.

I wish I could discourage artists from buying this book...

...it would stop them from having access to the most valuable ideas to helping anyone from progressing as a serious artist, and leave more room for ME to advance!!!!I thought I was an ideas person, and knew most of the ways of getting my art 'out there' but this book is jam packed with viable options of all imaginable venues and opportunities, as well as spelling out specific contacts and how to go about it all.From the moment I opened the book, I was highlighting, jotting down ideas, and revitalised in my enthusiasm to succeed with my art. I intend to read, re-read, and then read again this book. It will become my artist 'bible'.It encouraged me to put effort into submitting work to a hospital where it will now be viewed by thousands of people, and other exciting projects are now being explored.A HUGE thank you to Peggy for writing this book and being so generous with her first-hand knowledge sharing. I certainly learnt SO much from it, and would have to recommend it to any artist who wishes to progress in the art world (even though I wish they don't buy it, so that I can have all the opportunities to myself!).

Great reference tool!

Keep this on your bookshelf to get your mind jumpstarted re: where to show your work. It's a great guide to be read cover-to-cover or just occasionally flipping through. The suggestions of how and where can be easily answered if you're wondering how to get started in showing your work. It's like someone is there to hold your hand when you're worried or to cheer you on when you're excited.

Great Book

Great Book. Once I started reading it I couldn't put it down. This book looks like a do it yourself art promotion book. This book gives me hope and confidence outside the gallery realm. Some of these are markets I never even heard of and list many references. Page 45 on corporations is a really inspirational section and even lists some. The book even talks about marketing to public transit systems which is where I work. I recommend this book to any artist who wants to sell their work. This is one of the best art marketing books I ever read.

Very helpful to artists wanting to sell their works.

This how-to guide is wonderful for artists who are just breaking into the business. The author uses a friendly, personal voice, and shares her own experiences very frankly.It is a shame that artists also have to be salesmen and pitch their own work in today's competitive world, but Hadden demystifies the process and makes it seem do-able.I mean, someone like Frank Stella who has a gallery and is shown in museums doesn't need The Artist's Guide to New Markets, but struggling artists with day-jobs will learn a lot from this book. Hadden takes the fear out of the awesome task of being your own best promoter.