The Arthur Young International Business Guide

by Charles F. Valentine

The lucrative international market has demonstrated a demand for American products--but it takes careful preparation to succeed in business abroad. This guide, written by the head of the Arthur Young International Management Consulting Group, shows you how to Go international in four stages: testing the waters, learning the language, mapping out a strategy, and beating overseas competitors at their own game. Supported by actual case studies, it includes...

• Format: Hardcover
• Language: English
• ISBN: 0471602701
• ISBN13: 9780471602705
• Release Date: September 1988
• Publisher: Wiley
• Length: 257 Pages
• Weight: 1.22 lbs.