Setting up a marketing department: theoretical and practical
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Book Overview
The emergence of a new economic situation has pushed management to implement new strategies and, at the same time, new management tools. This dissertation aims to expose the methods of performance management but does not aim to treat the theme of performance in a global way for all categories of organizations. We have deliberately limited ourselves to the framework of a target organization. This case is interesting because a number of large groups have adopted this approach to manage their information systems.
Format:Paperback
Language:English
ISBN:0195014766
ISBN13:9780195014761
Release Date:September 1971
Publisher:Oxford University Press
Length:224 Pages
Weight:0.46 lbs.
Dimensions:0.5" x 5.4" x 7.9"
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