The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

by Guy Kawasaki

Book Overview

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars,...

• Format: Hardcover
• Language: English
• ISBN: 1591847842
• ISBN13: 9781591847847
• Release Date: March 2015
• Publisher: Portfolio
• Length: 336 Pages
• Weight: 1.28 lbs.
• Dimensions: 1.0" x 6.5" x 9.4"
• Age Range: 18 years and up
• Grade Range: Grade 12 and higher

Customer Reviews

Best Guide for Starting a Business

Kawasaki does it again! A must read for anyone wanting to start a business. Excellent work.

Great book to help you effectively start anything

A disclaimer. I have known Guy Kawasaki by email for nearly 15 years, and have only met him once. But, I have immense respect for him and was delighted to even help edit this book (along with dozens of others whom he thanks :-) in the book). But, besides wanting to see my name in print in another book, or to put Guy under a debt of gratitude to me forever, my selfish reason was to get my hands on the text months prior to publication, so I could benefit from his experience and wisdom. That I do not say in jest. He really is a very smart man, and has an amazing ability to focus on the challenges any startup idea faces. And, in very easy terms, he makes it possible to make the most "let's just wing it" or "we'll figure it out as we go along" or "planning-shlanning, who needs it" person become clear in their thinking about the project/mission, enabling them (me?) to focus on what needs to be done in the correct and cogent order. It really is a book that I believe in - as I have even bought it for family members (for cash, not as gifts from Guy :-) ). Try it, you'll see the benefits. Imran

A refreshing book of lists

Starting a small business can be overwhelming. Many people who try experience feelings of inadequacy much like high school students feel when trying to write their first term paper for English class. If you are hoping to start a business in the future, or you are in the midst of doing so now, I highly recommend you read this book. It is light, easy to read, and informative. The content of the book is broken into five groupings: 1. Causation (think it up) 2. Articulation (write it up) 3. Activation (implement it) 4. Proliferation (monitor it & reevaluate it) 5. Obligation (be good) In a way, I found this book to be another one on business planning and strategic planning. However, it is presented in a different way than any other book I've read on these topics. This book reads more like an authoritative guide written by someone who has already "been there" and who did not have to do a lot of research to fill in the book's content. In comparison, many of the other books I've read seem to have been written by high school students writing their first term paper. Do yourself a favor and read this book. You will be glad you did.

Entrepreneurs-to-be should read this.

I have never worked for any company in my life, entrepreneur from day one, and i have been starting up and running businesses for 18 years, with 5 companies in my track records (about 20 if i count the branches and business units, plus the FAILURES!!!). I have funs and enjoy this boook immensly. I love reading, and Guy is one of my favourites, from his early "MACINTOSH WAY" (the wordings: something of "If you cut my flesh, i will always bleed seven colors", still in my ears), to the famous "RULES of the Revolutionaries". This is one of his bests. It shows that after running garage.com, Guy got "matured" somehow and he has been really know the ins and outs of the start ups. The books teach a lot of truth, and honestly potray the situation. I will complain that the book puts too much emphasis on the "venture capitalist" approach and less on other means of funding, (Venture Capital is not common in Indonesia, or most Asian countries). And there are too much ringing on the high tech industry. BUT, even if that i don't agree with thoses issues, still most part of the books are VeRY2 true and give a lot of pure gold advices. I do a lot of Entrepreneurship seminars, and i know that you can not teach entrepreneurship by doing seminars or reading books as much as you can't learn to ride a bike or learn to swim by coming to a seminar. YET, for those people who are going to do his own start up, this book can encourage and guide and enlight. Entrepreneurship is not for everyone, those dreamers who insist to change the world and start some new business, this one is for you. Cheers, warmest regards from me at tanadisantoso-dot-com.

Light a fire under your business

The book makes a big promise with its sub-title, "The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything." I wondered if such a book could live up to it. "Starting anything" refers to a business, not a career, school, or hobby. Obviously, it's impossible to create a comprehensive book of business best practices because every business has its own variables. What works great for one may kill another. However, the book doesn't take that approach. Rather, it tells how it is starting a business and the rough road of dealing with VCs (venture capitalists). If you expect a positive spin on stuff that's hard to do. Read a fairy tale instead. Rather than abrasiveness and a "do this, don't do this" attitude, Kawasaki uses humor to explain the process. Anyone who has a small business including those around for a few years will benefit. When ready to take action, use this book as the manual that doesn't come with starting a business. Thinking about it isn't going to make a business successful. Every chapter begins with the GIST of it, an overview of what's to come. Each ends with FAQ, frequently AVOIDED questions, to review the chapter's content and drill it in deeper for better understanding and implementation. Get simple, but important hints on everyday business practices such as how to give a strong presentation. How many times have you sat through a presentation where each slide has over 20 words in size 12 point and the presenter practically reads the words adding little to what is on the slide? Kawasaki smartly covers the 10-20-30 rule. 10 slides, 20 minutes, and size 30 font. Making changes to the small practices can lead to reaching the next milestone. This book can be likened to a quick reference guide for starting a business and useful strategies: has just what is needed without heavy-duty or dry language. It is, however, larger than most quick guides, but a fast and easy read into the world of startups and dealing with VCs. If a VC isn't involved, the book provides valuable tools and ideas to help with any business. However, technology start ups seeking VCs will benefit most. Stuck on a business plan? Learn what is needed and not needed. Don't waste valuable time and use the book to do what's necessary without going overboard. If long hours and challenges aren't in the plans, then read a romanticized business book instead. The Art of the Start shows how it really is and it's hard, but it can be a little easier with this book as a guide. Get a taste of the book by reading its manifesto (http://www.changethis.com/1.ArtOfTheStart), a free PDF download. The 34 page document should give you a clear idea of whether or not the book is for you as it includes the same components found in the book. As a bonus, the manifesto includes Great Ideas for Starting Things, covered in the first chapter. If the material and the table of contents sound enticing, get it.