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Paperback The Art of doing Business in China Book

ISBN: 149955723X

ISBN13: 9781499557237

The Art of doing Business in China

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Format: Paperback

Condition: New

$18.15
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Book Overview

In The Art of Doing Business in China, author Laurence J. Brahm applies Sun Tzu's Art of War, the ultimate guru's statement of military strategy, and the Thirty-six Strategies, a collection of sayings which capsulize strategic prowess in ancient Chinese history, to modern-day negotiating situations in China, both commercial and political. The stories in the book, all based on actual happenings, will not only amuse but will...

Customer Reviews

2 ratings

Great reference work

Brahm's readable narrative does a great job introducing China's 36 Strategies in a business context. The book's strength is the clarity and brevity of each example. Brahm gives a short description of each of the strategies and then uses a relevant modern business example to bring to concept to life for modern readers. The Book is short - only 160 pages - so it can be read in one sitting or it can be savored and reread over and over again. Brahm's sense of humor comes through in his stories and his "investors Guide to Maotai avoidance" annex is pretty darn funny while also having the value of practicality. This is a required read for anyone planning on doing business in China or wanting to understand Chinese culture and history.

more than practical

Practical, witty and sometimes humorus. Brahm does a good job of explaining the differences between legality, intent and the cultural devices that tie everything together with the Chinese. Businessmen need the information badly that's in this book. One might never be able to close the deal without it. If I were going to improve on this book any it would be in providing more examples. He repeated a few and while the examples were revelant, a fresh example might have given the reader more understanding.
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